Alphabet Inc., Google’s parent company, has updated its ad-serving platform to enable its users to select advertising tech vendors that comply with the EU General Data Protection Regulation (GDPR).
Google is the premier software vendor that newspaper publishers and digital media organizations use to sell ads on their platforms. The new controls will make it easier for publishers to comply with the GDPR, which comes into effect on May 25, 2018.
Publishers will be given two options to select compliant advertising tech vendors, including selecting from a provider list, comprising mostly ad buyers.
Publishing trade groups dispute the GDPR’s requirements
According to a letter seen by Reuters, four major publisher trade groups informed Google that it was forcing media firms that generate revenue from its advertising services to agree to unreasonable GDPR-related responsibilities. The four trade groups manage more than 4,000 newspapers and media companies, mostly in Europe and North America, such as Axel Springer, Telegraph Media Group, and the New York Times Co.
The dispute centers around different interpretations of the GDPR, which brings in new regulations on how companies can collect and process EU residents’ personal data.
Ensure your organization fulfills its GDPR obligations
The GDPR compliance deadline is looming and any organization that processes EU residents’ personal data – regardless of where it is located – will be required to comply with the regulation. Implementing an information security management system (ISMS) that meets the requirements of ISO 27001 can help you to mitigate information risk, and secure private data and the IT systems that maintain it.
Our three-day, fully certificated, practitioner-led ISO27001 Certified ISMS Lead Implementer Online course will help you implement an ISMS aligned to ISO 27001 and demonstrate GDPR compliance.