GDPR: more popular than Beyoncé or Kim Kardashian

Fame is a fickle mistress.

One minute your popularity seems insurmountable, you’re riding the crest of public opinion, you can gain the world’s attention with the slightest of efforts and everyone seems interested in your every utterance.

The next, you’re knocked from your pedestal by a data protection law. It’s a story as old as showbusiness itself.

Well, maybe not.

But, surprising as it might seem, the GDPR was googled more often than Beyoncé or Kim Kardashian in May 2018, according to a new infographic from the European Commission.

Google Trends indicates that public interest was short lived: searches relating to the Regulation dropped off sharply after it came into effect on 25 May last year. However, that’s not to say the Regulation is yesterday’s news.

According to the infographic, there have been 95,180 complaints to data protection authorities under the GDPR, 41,502 data breach notifications, and three fines, the highest of which was Google’s €50 million ($56 MM USD) fine from France’s CNIL.

And according to DLA Piper’s recently released GDPR data breach survey, the Commission’s estimates are distinctly conservative.

The law firm reports that there have been 91 fines issued under the GDPR and regulatory action is only just beginning.

“It is still very early days for GDPR enforcement,” the report commented. “However, we expect that 2019 will see more fines for tens and potentially even hundreds of millions of euros, as regulators deal with the backlog of GDPR data breach notifications.”

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